Ethos

WE BELIEVE IN AMERICAN MADE

90% of our products are designed and manufactured in America, in our Wisconsin shop. This includes our hoodies, crews, baseball tees, some hats and all of our accessories and bags. The major exception to this rule is that some of our tee shirts are sewn in Mexico, and some of our hats are manufactured by reputable overseas factories. 

We are very proud that we are able to make our stuff here, but that should never be the main selling point. Creating premium products is why we started TNC. 

WE BELIEVE IN EQUALITY IN SPORT

Very plainly,

We believe that women get the short end of the stick in sport. Our clothes and other products are not made for men or women, they are made for ALL PEOPLE.  We were delighted to discover early on, that more than half of our online sales come from women. This is a trend that we would like to continue by making products that are attractive and useful for everyone, including extended sizing options and a wide variety of colors and materials as they fit with our aesthetic. 

We will also continue to support both male and female athletes and projects. Basically, we support athletes who we would want to shred with personally. Period.

WE BELIEVE IN SUSTAINABLE MANUFACTURING

Many of the sports we love depend heavily on our fragile climate and ecosystem.  Here are some of the ways in which we strive to minimize our impact on the environment. 

• Use of biodegradable and formaldehyde-free inks in printing our garments.
• Use of Soy and Citrus based cleaners and chemicals.
• Use of recycled and repurposed materials (leather scraps, vinyl cast offs, reclaimed wood in our displays, etc.)
• Recycling and repurposing of our new material scraps
• Free availability of our useful scraps and cast offs (Contact us!)

On Portrayal of women in advertising

Obviously we don't have a problem using images of women in our advertising, and we take great care to portray all of our models and athletes in a respectful way. This isn't that hard!